Making stablecoin payments feel like everyday banking

Founding Product Designer · Product, Design Systems

Problem

Stablecoins are powerful but intimidating. Wallets and unfamiliar assets make people wary of trusting a product with their money. Nothing like Grapes existed in Canada, and strict compliance requirements couldn’t leak into the experience.

Outcome

A payments platform built on stablecoin rails, launched in Canada. Businesses and individuals, from companies paying overseas to students covering tuition, could send and convert money across borders instantly, with no banks in between.

Bringing everyday banking to DeFi

One dashboard for everything people came to do: buy digital dollars, redeem them, send money and track every transaction.

Bringing everyday banking to DeFi

One dashboard for everything people came to do: buy digital dollars, redeem them, send money and track every transaction.

Bringing everyday banking to DeFi

One dashboard for everything people came to do: buy digital dollars, redeem them, send money and track every transaction.

Onboarding that doesn’t feel like a hurdle

Verification and wallet setup are where DeFi products lose people. We broke both into short, guided steps that explain why each one matters, so compliance feels like part of the product rather than a wall in front of it.

Onboarding that doesn’t feel like a hurdle

Verification and wallet setup are where DeFi products lose people. We broke both into short, guided steps that explain why each one matters, so compliance feels like part of the product rather than a wall in front of it.

Onboarding that doesn’t feel like a hurdle

Verification and wallet setup are where DeFi products lose people. We broke both into short, guided steps that explain why each one matters, so compliance feels like part of the product rather than a wall in front of it.

Learning the essentials at a glance

A short walkthrough of the dashboard and its key features, so nothing feels unfamiliar the first time in.

Verifying identity without the friction

Guided steps with clear progress and a reason behind every request, allowing compliance to feel like part of the product.

Linking a wallet in seconds

Connect an existing wallet like MetaMask in a few steps. Once linked, funds show up right away, with no addresses to copy or extra setup.

Adding a contact by name, not address

Find anyone by @handle, email or phone. Verified users are marked clearly, so sending money never means copying a wallet address.

Designing for people, not protocols

Grapes was built for people moving money across borders, not people learning crypto. Interviews, surveys and an analysis of comparable products showed what they cared about: speed, low fees and trust. The blockchain just had to stay out of the way.

Designing for people, not protocols

Grapes was built for people moving money across borders, not people learning crypto. Interviews, surveys and an analysis of comparable products showed what they cared about: speed, low fees and trust. The blockchain just had to stay out of the way.

Designing for people, not protocols

Grapes was built for people moving money across borders, not people learning crypto. Interviews, surveys and an analysis of comparable products showed what they cared about: speed, low fees and trust. The blockchain just had to stay out of the way.

Shaping flows around how people already move money

We mapped every core journey and ranked them by what users needed at launch.

Structuring the app around everyday banking tasks

Balances, payments and contacts lead, because they’re what customers use most.

How do we make DeFi feel familiar?

Stablecoins offered instant settlement and near-zero FX costs, but the experience around them was built for crypto natives. We kept the benefits and removed the complications most users would not understand.

How do we make DeFi feel familiar?

Stablecoins offered instant settlement and near-zero FX costs, but the experience around them was built for crypto natives. We kept the benefits and removed the complications most users would not understand.

How do we make DeFi feel familiar?

Stablecoins offered instant settlement and near-zero FX costs, but the experience around them was built for crypto natives. We kept the benefits and removed the complications most users would not understand.

A dashboard that people already know

Balances, transaction rows and amount fields all follow patterns people already use in their banking apps. No new habits to learn, so moving money feels like second nature.

Banking words, not crypto terms

Every DeFi term became one people already know: wallets became accounts, tokens became balances, swaps became exchanges. No new vocabulary to learn.

Every task in the fewest steps possible

Every flow was cut down to the fewest clicks possible. Preset amounts, one-tap actions and saved contacts meant no task ever took more effort than it needed.

Built to scale beyond launch

We shipped in one-to-two-week sprints, so consistency couldn’t wait until after launch. Components were built for reuse from the first sprint and added to a system named Vineyard, which grew to 200+ published styles, variables and components and became the foundation every later release was built on.

Built to scale beyond launch

We shipped in one-to-two-week sprints, so consistency couldn’t wait until after launch. Components were built for reuse from the first sprint and added to a system named Vineyard, which grew to 200+ published styles, variables and components and became the foundation every later release was built on.

Built to scale beyond launch

We shipped in one-to-two-week sprints, so consistency couldn’t wait until after launch. Components were built for reuse from the first sprint and added to a system named Vineyard, which grew to 200+ published styles, variables and components and became the foundation every later release was built on.

Figma Design System

Detailed components with every variant and state defined, built on shared foundations. New flows were assembled from what already existed, keeping the product consistent and allowing us to move fast.

Token Connection

Tokens gave engineering one source of truth. Instead of eyeballing hex codes and pixel values, they used the same grapes.* names as design, so a change in Figma flowed straight through to code.

Learnings

Getting sign-off at the end of every sprint was the most valuable habit on this project. Small, frequent reviews kept founders, PMs and engineers aligned on where the product was heading, and issues surfaced while they were still cheap to fix instead of after launch.

Learnings

Getting sign-off at the end of every sprint was the most valuable habit on this project. Small, frequent reviews kept founders, PMs and engineers aligned on where the product was heading, and issues surfaced while they were still cheap to fix instead of after launch.

Learnings

Getting sign-off at the end of every sprint was the most valuable habit on this project. Small, frequent reviews kept founders, PMs and engineers aligned on where the product was heading, and issues surfaced while they were still cheap to fix instead of after launch.